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Written for students and researchers who wish to understand the conceptual and practical aspects of sampling but are not necessarily statisticians, this accessible guide covers a wide range of topics, from the basics of sampling to special topics such as sampling rare populations, sampling organizational populations, and sampling visitors to a place. Using cases and examples to illustrate key findings, the book addresses recent changes in the survey environment, including declining response rates, the rise of Internet surveys, the need to accommodate cell phones in telephone surveys, and emerging uses of social media and big data.
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