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Understanding Global Cultures ─ Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, & Diversity
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Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity
In Understanding Global Cultures, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. More specifically, the cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Sixth Edition includes these 34 nation-specific chapters categorized into 14 major parts, including three new parts and three new chapters.
In Understanding Global Cultures, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. More specifically, the cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Sixth Edition includes these 34 nation-specific chapters categorized into 14 major parts, including three new parts and three new chapters.
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