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Handbook of Emerging Market Multinational Corporations
90折

Handbook of Emerging Market Multinational Corporations

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:NT$ 10570 元
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909513
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

Business and management scholars from the US, Israel, Europe, and Asia submit 11 chapters examining the rise of emerging market multinational corporations, why they internationalize, how they go abroad, what firm and country-specific advantages drive their expansion, how they exploit them when operating abroad, and the strategies they implement. They discuss theoretical aspects, including the different types of multinational enterprises, success factors drawn from home markets, and the conditions of the country of origin that lead to internationalization; empirical studies of pre-internationalization positions in global value chains, the influence of the institutional distance between the home and host country on cross-border mergers and acquisitions, how Indian enterprises have integrated globally through acquisitions and the role of the Indian government, and factors that affect their location choice; and case studies of corporations in China, Egypt, Russia, and South Africa. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)

作者簡介

Edited by Mehmet Demirbag, Professor of International Business and Deputy Dean, Essex Business School, University of Essex, UK and Attila Yaprak, Professor of Marketing and International Business and Director, Doctoral Programs, Mike Ilitch School of Business, Wayne State University, US

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優惠價:90 9513
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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