How to Work the Film & TV Markets ─ A Guide for Content Creators

Trade shows and film and television markets have become the go-to avenues for marketing and advertising in the world of media. How to Work the Film & TV Markets by Heather Hale offers practical advice and current insights to help independent producers optimize their chances for success at these markets around the world. Here, established veterans and industry disrupters alike share insider advice, dos and don’ts, and illustrative anecdotes from every angle of the marketplace so readers can make the most of their investments of time, money and creative energy. Heather Hale makes strategizing and navigating these markets easy by providing step-by-step instructions and sample calendars of events. This creative guide also offers:

• Information on how, when, and where to schedule industry meetings

• Strategies for developing the best and most effective pitch

• Creative and informative approaches to scoring after-party and private event invites

• A comprehensive companion website featuring up-to-date market dates, locations, and links as well as helpful templates located here: www.focalpress.com/cw/hale

Heather Hale is an independent writer, director, and producer of original programming including the indie feature Absolute Killers (2011), the Lifetime Original Movie, The Courage to Love (2000), several award-winning syndicated series and two Emmy-winning PBS series. She was the Independent Film and Television Alliance’s Industry Liaison for the 2013 American Film Market as well as the Vice President of Event Programming for the 2004 National Association of Television Program Executives where she helped design and launch the TV Producers Boot Camp. She serves as NATPE’s official pitch prep consultant, preparing producing professionals to pitch to financiers and distribution executives. Heather speaks and consults around the world and is always writing, producing, directing, and raising funds for film and television projects.