Big Data Mba: Driving Business Strategies With Data Science

The days where business stakeholders can relinquish control of data and analytics to IT are over. The business stakeholders must be front and center in championing and monetizing the organization’s data collection and analysis efforts. Business leaders need to understand where and how to leverage big data, exploiting the collusion of new sources of customer, product and operational data coupled with advanced analytics and data science to optimize key business processes, uncover new monetization opportunities and create new sources of competitive differentiation. And while it’s not realistic to convert your business stakeholders into data scientists, it’s critical that we teach the business stakeholders tothink like a data scientist so that they can help lead use case identification, requirements definition, business valuation and ultimately analytics operationalization.

This book provides an business-hardened framework with supporting methodology and hands-on exercises that will help the business stakeholders to not only identify where and how to leverage big data for business advantage, but will provide guidelines for operationalizing the analytics, setting up the right organizational structure and driving the analytic insights throughout the organization’s user experience to both customers and front-line employees alike.

BILL SCHMARZO is the chief technology officer of the Big Data Practice of EMC Global Services. He is responsible for setting the strategy and defining the big data service offerings and capabilities for EMC Global Services. He also works directly with organizations to help them identify where and how to start their big data journeys. In addition, Schmarzo is the author ofBig Data: Understanding How Data Powers Big Business from Wiley.