商品簡介
Still a classic in the field originally developed by Hank Rosso, this comprehensive, edited volumeretains its primary focus of being the "go to resource" covering essential knowledge of the practice of fundraising and each step of the fundraising cycle. Continued emphasis on the knowledge domain areas defined by CFRE International that were introduced in the Third Edition. The book is organized into Eight parts. Part One posits fundraising as the art of relationship building, Part Two lays out the elements of an institutional development plan, Part Three focuses on donor dynamics and motivation including detailed discussion of donor segments, Part Four concentrates on marketing and solicitation with an emphasis on direct mail, social media, events and other techniques. Part Five is about the role of volunteers and includes contemporary methods of attracting and retaining them. Part Six focuses on leadership and management and focuses on building a well-run fundraising program and the role of fundraiser as organizational leader. Part Seven covers ethics, accountability, transparency, legal guidelines and regulatory imperatives. Part Eight explores fundraising as a profession, the importance of credentialing and resouces available for fundraisers who want to improve their skills and/or advance in their careers.
NEW TO THIS EDITION
?X Reorganized chapter order/content for improved cohesion and flow including consolidation of some chapters and expansion of others.
?X Updated chapters to reflect the latest advances in fundraising knowledge and practices
?X Expanded resources on evolving technologies, such social media and multi-channel marketing for fundraising.
?X Additional emphasis on major gifts, to reflect the growing importance of high net worth donors to philanthropy as the worldwide wealth gap widens
?X New material to improve the instructional uses of the book, including discussion questions for chapters, case studies, a list of additional readings by topic, etc.
?X Enghanced coverage of global fundraising perspectives, issues and opportunities
?X Addition of results analysis and performance evaluation to address how results should be tracked and evaluated for efficiency and effectiveness based on identified success factors in the industry
?X Accountability to be its own chapter in order to address the importance of publicreporting, open and full disclosure, outcomes measurement, meeting community benefit tests, and more
Addition of nonprofit accounting practices as defined by the Financial Accounting Standards Board and American Institute of Certified Public Accountants.
?X Career pathways will include the supportive avenues available including academic and trade group education and training that can instruct board, volunteers and staff on all aspects of fundraising practices and program management
?X Updated credentialing to include findings from most up to date job analysis study
作者簡介
EUGENE R. TEMPEL is Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy and a Professor of Philanthropic Studies.
TIMOTHY L. SEILER is the inaugural Rosso Fellow in Philanthropic Fundraising and Clinical Professor of Philanthropic Studies at the Lilly Family School of Philanthropy.
DWIGHT F. BURLINGAME is Professor of Philanthropic Studies and holds the Glenn Family Chair in Philanthropy at the Indiana University Lilly Family School of Philanthropy.
All three editors are recipients of the Henry A. Rosso Medal for Lifetime Achievement in Ethical Fundraising.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。