Tourism Marketing for Developing Countries ─ Battling Stereotypes and Crises in Asia, Africa and the Middle East

Tourism Marketing for Developing Countries examines how tourist destinations in Asia, the Middle East and Sub-Saharan Africa battle stereotypes and negative images, overcome crises and attract tourists and visitors. The book provides real-life examples of strategies and techniques for altering the image of developing destinations and attracting international tourism, despite the challenges that stem from negative place images. The book is based on the analysis of dozens case studies, revealing the marketing and communication strategies used by developing countries. The analysis is conducted in relation to the accumulated theoretical and practical knowledge about media and public images, factors that affect image construction in the international media, image repair and destinations marketing. Using a multi-step model the book offers a proven toolbox for scholars and practitioners, interested in attracting international tourism to developing countries.

Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs.

Dr. Eran Ketter is an academic researcher and senior advisor in tourism marketing at University of Haifa, Israel. His vast practical experience includes training and consulting projects for governments and tourism destinations in both the developed and developing countries.