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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
Innovators' Marketplace ― Using Games to Activate and Train Innovators

Innovators' Marketplace ― Using Games to Activate and Train Innovators

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:NT$ 6300 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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This book presents a powerful method for innovation that reinforces combinatorial and analogical thoughts, with interdisciplinary communications among stakeholders in the market. In this method called Innovators' Marketplace, two games - Innovators' Market Game and Analogy Game - accelerate the spiral of innovation with visualizing data on the connectivity of pieces of existing knowledge. Some players invent ideas by connecting and combining pre-existing knowledge, while others evaluate the ideas to decide whether or not to buy. In a joyful atmosphere created by the games, players look beyond resistance to criticism, as experiments real cases show. They will start thinking and talking about the best segment of the majority, latent requirements in the future market, and scenarios for satisfying those requirements. This process embodies the principle that an interdisciplinary combination of business actors and resources, possibly with the appearance of new actors, triggers innovation.

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定價:100 6300
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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