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Handbook of Research on International Entrepreneurship Strategy ─ Improving SME Performance Globally
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Handbook of Research on International Entrepreneurship Strategy ─ Improving SME Performance Globally

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:NT$ 12250 元
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9011025
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Contributed by business specialists from Europe, North America, Australia, Colombia, and Israel, the 18 chapters in this volume explore the origin and development of international entrepreneurial strategies and performance by small and medium-sized enterprises (SMEs). They discuss definitions and the changing history of the field, then strategy and behavior aspects: international entrepreneurial causation strategy vs. effectuation based on internal founder and firm-specific strategy, the influence of marketing intelligence and adaptation efforts on international performance, international networking strategies, marketing strategies of international new ventures and the export behavior of new ventures from small and open economies, the effects of innovation and export behavior, managerial attitude as an antecedent of network development for internationalizing SMEs, and how to enhance the competitiveness of an East European economy using SME innovation as a stimulator. Subsequent sections address internationalization of European Union SMEs, using export promotion programs to aid them, the role of the government in emerging economies (focusing on Korea), and international SMEs in Finland, Italy, Scotland, and Hungary. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)

作者簡介

Edited by Pervez N. Ghauri, Birmingham Business School, University of Birmingham, UK and V.H. Manek Kirpalani, Distinguished Professor Emeritus, John Molson School of Business, Concordia University, Canada and Honorary Professor, University of the West Indies at St. Augustine, Trinidad & Tobago

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優惠價:90 11025
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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