Business Communication: Developing Leaders for a Networked World

Establishing Credibility as a Central Theme—Since professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central principle throughout. Cardon’s Chapter 1 establishes the importance of credibility, and then waves principles such as relationship-building, emotional intelligence, and listening throughout the book. Credibility is considered a key leadership attribute in today’s networked world.

Forward looking vision built on tradition—Business Communication: Developing Leaders for a Networked World stays true to core business communication principles established over many decades. Yet it also goes beyond traditional texts by its inclusion of the latest communication practices facilitated by communication technologies and its enhanced coverage of increasingly important business communication topics

作者：Peter Cardon
學歷：Marshall School of Business at the University of Southern California

PART I INTRODUCTION TO BUSINESS COMMUNICATION
Chapter 1 Establishing Credibility

PART II PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Communicating Across Cultures

PART III PRINCIPLES FOR BUSINESS MESSAGES
Ch 5 Creating Effective Business Messages
Ch 6 Improving Readability with Style and Design
Ch 7 E-mail and Other Traditional Tools for Business Communication
Ch 8 Social Media for Business Communication

PART IV TYPES OF BUSINESS MESSAGES
Ch 9 Routine Business Messages
Ch10 Persuasive Messages
Ch11 Bad-News Messages

Part V Reports and Presentations
Ch 12 Research and Business Proposals and Planning for Business Reorts
Ch13 Completing Business Proposals and Business Reports
Ch14 Planning Presentations
Ch15 Delivering Presentations
Ch16 Employment Communication