Pitch, Tweet, or Engage on the Street ─ How to Practice Global Public Relations and Strategic Communication
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This resource articulates the knowledge base and skills required to practice public relations successfully across nations and cultures. Author Kara Alaimo delves into current public relations practice, examining such recent developments as the use of social media alongside traditional media outlets. She includes examples of cutting-edge practices by global public relations professionals, and provides a detailed description of major global media outlets.
Chapters include case studies of innovative global public relations campaigns, as well as 'practitioner perspective' sections that tell the stories of professionals working in various parts of the world and with myriad clients. Step-by-step guides demonstrate global PR practice for corporations, non-profit organizations, and governments, and provide insights and guidance for doing business in specific regions of the globe.
作者簡介
Dr. Kara Alaimo is Assistant Professor in the Department of Journalism, Media Studies, and Public Relations at Hofstra University in New York.
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