90折
Advances in Social Media for Travel, Tourism and Hospitality ─ New Perspectives, Practice and Cases
- 系列名：New Directions in Tourism Analysis
- ISBN13：9781472469205
- 出版社：Routledge UK
- 作者：Marianna Sigala; Evangelos Christou
- 裝訂／頁數：精裝／320頁
- 規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
- 出版日：2016/10/22
定 價：NT$ 11000 元
優惠價：90 折 9900 元
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商品簡介
Building on the foundations of Social Media in Travel, Tourism and Hospitality, this volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of relevant real-life case studies. The use and implications of social media for both tourism supply (e.g. crowdsourcing, open innovation, SoLoMo applications, augmented reality and social media, big data analyses) and tourism demand (e.g. tourists 2.0, their profile, behaviours, motivation, value co-creation and innovation contributions) are examined. All chapters provide a strong theoretical underpinning and practical evidence of the concepts that they elaborate as well as numerous research and managerial implications. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book addresses the advances in the technology and application of social media, its increased adoption and new uses as well as the developments in theory and implications for businesses and tourist organisations.
作者簡介
Marianna Sigala is Professor of Tourism at the University of South Australia, Adelaide, Australia and Ulrike Gretzel is Professor at the University of Queensland, Australia.
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