Crowdsourcing Your Filmmakers ─ Indie Film and The Power of the Crowd

Everyone has something to promote. Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure. But how do you rise above the noise? For a large number of those using social media, the belief is "He who shouts loudest wins." For others, strategy revolves around the concept of "If you build it, they will come." These are proven recipes for failure that are about broadcasting only, instead of broadcasting, engagement, and bonding.

In Crowdsourcing Your Film, Richard Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted as gospel by the masses who have responded to the sanctity of your initiative.

Richard "RB" Botto is the founder & CEO of Stage 32 (stage32.com), the world’s largest online platform for connecting and educating film creatives. Called "LinkedIn for film creatives" by Forbes, Stage 32 boasts a half million members and over 1,000 hours of education. Prior to Stage 32, Botto was the founder, publisher and editor of Razor Magazine, a national men’s lifestyle magazine, which had a readership of 1.5 million at its peak. Botto is also an actor, producer and screenwriter. His latest screenplay, The End Game, is in production at Covert Media. Botto is a much sought-after speaker, teaching and mentoring around the world. He has also appeared on such networks as Fox News, CNBC, CBS News, MSNBC and Bloomberg, speaking on the subjects of social media, networking, crowdsourcing, crowdfunding, screenwriting, business, entrepreneurial practices, and more.