Introduction to Real World Statistics ─ With Step-by-Step SPSS Instructions

Introduction to Real World Statistics provides students with the basic concepts and practices of applied statistics, including data management and preparation; an introduction to the concept of probability; data screening and descriptive statistics; various inferential analysis techniques; and a series of exercises that are designed to integrate core statistical concepts. The author’s systematic approach, which assumes no prior knowledge of the subject, equips student practitioners with a fundamental understanding of applied statistics that can be deployed across a wide variety of disciplines and professions.

• Short, digestible chapters that build and integrate statistical skills with real-world applications, demonstrating the flexible usage of statistics for evidence based decision-making
• Statistical procedures are presented in a practical context with less emphasis on technical jargon
• Early chapters build a foundation before presenting statistical procedures
• SPSS Step-by-Step detailed instructions designed to reinforce student understanding
• Real world exercises complete with answers
• Chapter PowerPoints and test-banks for instructors

Edward T. Vieira, Jr., M.B.A., Ph.D. is an Associate Professor, Research Director, and member of the Institutional Review Board at Simmons College located in Boston, Massachusetts, USA. He earned his M.B.A from Bryant University and Ph.D. from the University of Connecticut. Currently, Dr. Vieira serves on the editorial boards of seven peer-review journals providing statistical and methodological expertise. He has over 30 years of management, research and consulting experience in areas such as marketing research, community outreach focus groups, organizational research, and education evaluation research.