Ethics in the Anthropology of Business ─ Explorations in Theory, Practice, and Pedagogy
商品資訊
商品簡介
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.
This timely collection considers a range of ethical issues in business through the examination of anthropologically-informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings.
Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.
作者簡介
Robert J. Morais is a principal of Weinman Schnee Morais Inc. and an Adjunct Professor at Columbia Business School, USA. A trained anthropologist, he has 35 years of experience working for a range of global businesses.
Timothy de Waal Malefyt is a Clinical Associate Professor of Marketing at the Gabelli School of Business, Fordham University, USA. A trained anthropologist, he has over 15 years of business experience working in advertising firms.
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