商品簡介
An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.
From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.
Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:
· presenting your brand;
· protecting your designs;
· how much to charge for your work;
· selling to shops, galleries and individuals;
· creating your website and driving traffic to it;
· managing your time and finances plus other essential business skills.
Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.
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