True Spin ― The Industrial Manager's Guide to Effective, Honest Public Communication

RECOGNIZE THE TRUE VALUE OF PUBLIC ENGAGEMENTIn early December 1984, a gas leak at a pesticide plant in Bhopal,India, exposed over fifty thousand people in the surroundingarea to deadly toxins, resulting in thousands of deaths. Fromthat day forward, the way companies who operate industrialfacilities communicate with the public changed forever. Whereenvironmental, health, and safety issues are concerned, opencommunications are not just ideal—they are required.In True Spin, experienced facilitator and communicator Ann Greenshares how your industrial company can save money, improverelations with the communities in which you operate, and recruitthe best local talent. Inside, you’ll find advice and strategies to:•develop ongoing dialogue with key stakeholders•negotiate to create a “gain-gain” situation for all parties•work productively with environmental activists•create a PR “insurance policy” in case of a crisis•build sustainable communities•help your company’s bottom line and enhance your own careerEmbrace the philosophy of True Spin and partner with the public,for the betterment of your company and the community at large.