商品簡介
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production—from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.
New to this Edition
- Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations
- New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management
- New perforated worksheets include documents and templates to plan a fashion show
- 25% new photographs
- Discussions of diversity in the fashion industry and current trends
- More coverage and examples from menswear and global fashion capitals
STUDIO Resources
- Download sample forms and templates to plan a fashion show
- Watch videos that bring chapter topics and examples to life
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of glossary terms and definitions
- Additional resources for a capstone project planning a student-run fashion show
作者簡介
Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US.
Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US.
Jose Blanco F. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US.
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