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商品簡介
Employing numerous examples and the pedagogical approach of spaced repetition, this introductory text covers topics with a step-by-step approach to help students understand the full process of developing, conducting, and presenting a research study.
Early chapters introduce important concepts for developing research ideas, subject sampling, ethics, and data collection to help students understand the process of research. More detailed coverage of these topics is included in the More About chapters, which are designed to be inserted in any order according to instructor preference and given the level of coverage an instructor chooses for the course. In addition, concepts and skills relevant to more than one stage of the research process are covered in multiple contexts. This approach allows students repeated exposure to the topics that are most important in learning research skills and to the topics in a methods course that have students may have the most difficulty learning.
Key Features
Early chapters introduce important concepts for developing research ideas, subject sampling, ethics, and data collection to help students understand the process of research. More detailed coverage of these topics is included in the More About chapters, which are designed to be inserted in any order according to instructor preference and given the level of coverage an instructor chooses for the course. In addition, concepts and skills relevant to more than one stage of the research process are covered in multiple contexts. This approach allows students repeated exposure to the topics that are most important in learning research skills and to the topics in a methods course that have students may have the most difficulty learning.
Key Features
- Chapter organization mirrors the steps in the research process in the first part of the book and then lays out the details of different types of research designs in the second half. This sequence reflects the logical, natural progression of the research process.
- Now in a full color design, the figures, graphs and photos fully illustrate concepts and visually emphasize data.
- The spaced repetition of concepts follows a proven memory/learning model that maximizes student retention.
- Thinking About Research sections at the end of chapters provide a summary of a real research study for students to analyze and relate to the chapter content
- Examples and activities in each chapter come from a wide range of psychological settings, giving students a useful overview of real research.
- Using Research feature at the end of selected chapters help students connect research methods knowledge to reports they encounter in their daily lives and from the media.
- End-of-Chapter Quizzes allow students to assess their progress
Ancillaries:
- Password-protected Instructor Resource Site include a test bank, PowerPoint slides, sample syllabi, answers/tips for the in-text questions, an answer key for the Lab Manual and class discussion topics and activities.
- An open-access student study site provides chapter summaries and objectives, E-flashcards, Web quizzes, additional SPSS data examples, SAGE journal articles, and additional Web resources.
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