Persuasion Equation Handbook: How To Radiate An Aura Of Expertise: Direction To Make A Sale By Persuasion
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You've got your PowerPoint slides cued up, your suit and tie on, and your team's rapt attention -- you're about to embark on the herculean task of persuading your colleagues to invest a large amount of time, money, and effort in tackling what you think is a huge opportunity for company growth.
This book reveals what drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:
- Radiate an aura of expertise
- Win trust and leverage credibility
- Build a business case that appeals to both heart and mind
- Adapt for personality, gender, and generational differences
- Perfect the five-step persuasion process
- Generate group buy-in
- And much more!
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