Social Media Data For Business: Converting Unstructured Social Media Data Into Meaningful Business Insights: How To Do Social Media Analytics
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Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions -- and measure the performance of actions based on those decisions through social media.
The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc.
Here is how the book is structured:
Chapter 1: The Seven Layers of Social Media Analytics
Chapter 2: Understanding Social Media
Chapter 3: Social Media Text Analytics
Chapter 4: Social Media Network Analytics
Chapter 5: Social Media Actions Analytics
Chapter 6: Social Media Apps Analytics
Chapter 7: Social Media Hyperlinks Analytics
Chapter 8: Social Media Location Analytics
Chapter 9: Social Media Search Engine Analytics
Chapter 10: Aligning Social Media Analytics with Business Goals
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