Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers--the more people you can get in front of, the better. But if you try to reach everybody, you won't really connect with anybody. To make a difference, you need to target the people who will most benefit from what you have to say. Ultimately, it's much better to be famous to a few than meh to the many.

Becky Robinson, a digital marketing pioneer, provides a four-part framework for carefully cultivating and growing a following:

- Value: delivering a clear message that is memorable and helpful
- Consistency: creating and sharing valuable content regularly
- Longevity: keeping the long-term view--it's a marathon, not a sprint
- Generosity: giving more away helps you to reach more people

While your audience may be modest, at least at first, they will be eager to hear from you and delighted to spread the word. By identifying and providing value to your core audience, your message will have the greatest possible impact.

Whether you are starting out or have been actively cultivating your community, you will find valuable advice on how to expand your reach.