Sueño Mexicano / Mexican Dream

Don Arnoldo de la Rocha es originario de la sierra de Chihuahua. Aprendi?a trabajar la tierra desde los seis a隳s, us?zapatos a partir de los ocho y entr?a la escuela a los once.

Forzada por la necesidad, su familia dej?el campo para instalarse en la ciudad. Luego de tocar fondo durante un turbulento periodo de adaptaci鏮 al nuevo entorno, Arnoldo recibi?una llamada que le cambiar燰 la vida: su t甐 lo invitaba a que aprendiera el oficio de asar pollos al carb鏮 en su local para que despu廥 abriera su propia parrilla en otra ciudad. Desarraigado, inconforme, hambriento literal y figurativamente, so鎙dor, Arnoldo tom?la oportunidad, aunque se resist燰 a abandonar los paradigmas con los que hab燰 crecido. Con el tiempo, descubri?su pasi鏮 por el negocio y, junto con sus socios, reuni?los locales de la familia bajo la marca Pollo Feliz, la cual se volver燰 una exitosa cadena de restaurantes en M憖ico y el sur de Estados Unidos.

El tercer libro de la colecci鏮 Conecta M憖ico consiste en una historia de una familia que dej?el campo persiguiendo un sue隳 y lo cumpli?tras una parrilla, que convirti?sus locales en un laboratorio de emprendedores y que finalmente alcanz?la prosperidad. Un camino cuesta arriba en todos los sentidos hacia la trascendencia que se acompa鎙 de profundas reflexiones, ense鎙nzas de vida y consejos para los j镽enes emprendedores.

ENGLISH DESCRIPTION

"IN LIFE YOU MUST HAVE PRACTICAL DREAMS IN ORDER TO FULFILL THEM BEFORE YOU DIE, BUT ALSO ENCOURAGING ENOUGH TO MAKE YOU GET UP EVERYDAY TO FIGHT FOR THEM."

Don Arnoldo de la Rocha was born in the mountain range of Chihuahua. He learned to work the land since he was six years old, didn't wear shoes until he turned eight, and had his first school day at eleven.

Out of necessity, his family left the countryside and moved to the city. After hitting rock bottom during a troubled adjustment period to this new environment, Arnoldo got a phone call that would change his life. His uncle invited him to learn the trade of grilling chicken at his local restaurant so he could open up his own grill in a different city. Rootless, dissatisfied, literally and figuratively hungry, dreamer Arnoldo took the chance, even though he felt reluctant to abandon the paradigms he was raised with. Over time, Arnoldo discovered his passion for business and, along with his partners, he combined all family grills under the brand Pollo Feliz, which became a successful restaurant chain in Mexico and the American south.

The third installment in the collection Conecta M憖ico is the story of a family that left the countryside to pursue a dream and fulfilled it behind a grill, turning their businesses into an entrepreneur workshop that ultimately became prosperous. It was an uphill climb to transcendence in every way, accompanied by deep reflection, life lessons, and advice for young entrepreneurs.