Smoke and Mirrors: The Legacy of R.J. Reynolds in America's Tobacco Empire
商品資訊
商品簡介
In the pages of American business history, few names resonate with as much intrigue and controversy as that of Richard Joshua Reynolds, the driving force behind R.J. Reynolds in the nation's tobacco empire. Born into modest circumstances in North Carolina, Reynolds embarked on a journey that would irrevocably alter the trajectory of the burgeoning American tobacco industry. As the 19th century gave way to the 20th, he astutely recognized the untapped potential of a burgeoning market-the cigarette.
This narrative, titled "Smoke and Mirrors: The Legacy of R.J. Reynolds in America's Tobacco Empire," unravels the captivating tale of how Reynolds' entrepreneurial vision and marketing prowess shaped the destiny of an industry and, in many respects, American culture itself. From the iconic launch of Camel and the transformative merger that catapulted Reynolds to industry prominence to the formidable challenges posed by health concerns and the shifting currents of the 21st century, this exploration into the heart of the tobacco empire delves into the life of a visionary entrepreneur and the intricate, ever-evolving world of the tobacco industry.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。