Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and
Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and
Social Media Marketing: Best Free Social Media Marketing Tools (Facebook, Twitter, Instagram)Are you interested in ruling social media? Do you want to upsurge your online presence?Social Media: Best F
In Your Creative Element demystifies creativity with inspiration and practical advice for individuals and companies who recognise it as essential for business success but who do not know where to begi
The hours were demanding but the pay was good. And the boozy lunches were even better. Australia's advertising agencies enjoyed their reputation as a glamorous and fun place to work. Not surprisingly,
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to com
When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. T
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising
This photo-rich book offers a vibrant collection of Route 66's most famous signs, which were known for loudly advertising everything from roadside attractions to restaurants to strip clubs.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expande
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case st
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case st
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rel
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step ins
This book analyzes the profit-driven nature of the pharmaceutical industry to explore how health care has become, and continues to be, commodified in the United States. Applequist addresses how pharma
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management scie
Former CMO of the New England Patriots Lou Imbriano reveals the strategies he used to increase franchise revenue by 600%: Market to those who buy the most
