Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how pr
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how pr
In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book h
This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were u
While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the
In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of peopl
CPV provided a nursery for many of the major talents of the post-war advertising industry - account executives, copy writers and artists; and built up an impressive client list, including major player
As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable adver
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across
An inside look at the demise of traditional industry and the roles that trust, truth and transparency play in modern capitalism and politics.Robert Phillips spent twenty-five years at the top of the P
Most studies of public relations focus on the activity as it is practiced within ‘normal’ liberal democratic societies, especially within the US, which arguably has had a hegemonic influence on attemp
: Mobile devices represent the most ubiquitous global technology in the history of humanity. At the end of 2012, there were 6.8 billion phones for 7.1 billion hands. The availability of this handheld
Editor Simon P. Anderson presents readers with a collection of academic essays and scholarly articles focused on the application of economic principles to the study of advertising in a wide variety of
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines li
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer pe
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10
