In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decisionor one bad tweetcan destroy a good reputation. Beloved celebrities can become pariahs. Ord
Environmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitiv
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers pr
There is a tectonic shift in consumer behavior because of changing lifestyles. Online commerce was only a pre-cursor to what we see today: people who live most of their life online. These digital nati
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in adve
The book was born from a long series of lectures on network marketing in the nineties, where many would buy a copy of the compendium. This book was first published in Norway in 1998, and is used by in
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields o
The Male Body as Advertisement: Masculinities in Hispanic Media offers a multidisciplinary view of the body of men, of its practices and attributes, of its features, and, most importantly, of its use
Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and t
Despite investors' growing influence in contemporary corporations, considerable uncertainty persists about the impact of shareholder empowerment. Proponents claim that empowered shareholders will impr
There are now more than 1.1 billion users on Facebook, and more than 343 million people using Google. YouTube is the world's second largest search engine. More than 400 million tweets are sent daily,
This book presents some of the year’s best work from top design firms and designers in the industry. In this year’s edition, we introduce the work of Graphis Design Masters: Pascal Colrat, Yusaku Kame
Mad Men’s Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad worldThis celebrated ad man cut his teeth in the late 1960s with the legendary agency Youn
Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossov
A Presentation is not a meeting; ita€?s a Performance! Ita€?s your time to stand up, shine and win over your audience with your ideas and your stories. This book is for anyone who has to present their
What messages do advertisers send to encourage consumers to buy their products? Asking Questions about Body Image in Advertising will help readers discern the messages, both overt and implied, that te
At last, a book that puts ad creative inits proper place to drive brand success.Ad-itude empowers and advises advertisersand agencies to leverage the data to unleashcreative power, impact brand perfor
This book looks at what goes into localization of advertisements in Indian languages.‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages a
