The ever-shortening product life cycle, and the technological revolutions are placing increasingly heavy demands on the development departments of the industry, resulting in making the technological w
"This book focuses on the role of national and international research programs. The way they operate, the different forms they take in order to attain different targets and the different approaches to
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competit
