Marketing is the main but often belittled factor affecting business success, according to Foote (founder/editor, Creative Business newsletter). He explains strategies and tactics, the requirements of
Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to inclu
An update of the invaluable business companion forfreelance graphic designers, art directors, illustrators,copywriters, and agency or design-shop principals.
