Ever since George Gallup developed his vision for public opinion in his book, The Pulse of Democracy, polls have become the dominant way of taking the temperature and feeling the "pulse of the nation
In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as 'public opinion' in mass media today is an illusion, an artifact of measureme
In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion, an artifact of measureme