George Gerbner has been recognized as one of the most influential and prolific media scholars for over four decades. In this text, Morgan (communication, U. of Massachusetts/Amherst) brings together
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over
The triumph of image over reality and reason is the theme of this book. New communication technologies have made possible the transportation of images and words in real time to hundreds of millions o