Mayo's INVESTMENTS: AN INTRODUCTION, 12E allows you to fully understand today's most important investment topics from the perspective of an individual financial planner. This edition provides an invit
The basic theme is making investment decisions to achieve investment goals in an efficient market context. Assets are considered from an individual perspective and how they help manage risk and achiev
BASIC FINANCE: AN INTRODUCTION TO FINANCIAL INSTITUTIONS, INVESTMENTS & MANAGEMENT offers a proven ?modular? approach to help users learn finance concepts quickly and easily. The text offers a strong
This update of the 2008 edition reflects concerns since the 2008-2009 plunge in stock prices, with a greater emphasis on the need for financial planning prior to portfolio construction. Mayo (College
Offering the most current coverage available, BASIC FINANCE: AN INTRODUCTION TO FINANCIAL INSTITUTIONS, INVESTMENTS & MANAGEMENT, 11E uses a proven "modular" approach to help you learn finance con
Combing up-to-the-minute coverage with best practices from the field, BASIC FINANCE: AN INTRODUCTION TO FINANCIAL INSTITUTIONS, INVESTMENTS, AND MANAGEMENT, 12Eillustrates how all three primary aspect
