Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements
Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging col
This book, written by an expert in the field, covers some of the following issues, namelyhigh-profile WADA cases such as that of Maria Sharapova, the Bosman ruling, decisionsby the Court of Arbitratio
Gambling is a significant global industry, which is worth around 0.6% of world trade, that is, around US$ 384 billion; and gambling on the outcome of sports events is a very popular pastime for millio
