This guide explains how to conduct case study research and how to write a dissertation or thesis following case study research methods. It is intended for business and management students, including u
Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative
`This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical
