Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry’s activities, optimizing routes to market
Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most
Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry’s activities, optimizing routes to market
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dict
