This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it cons
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketi
Tourist Behaviour: An International Perspectives provides a collection of consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers t
Editors Metin and Nazmi Kozak and present readers with a collection of academic essays and scholarly articles on a variety of subjects related to tourism and the hospitality industry, including bus
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketi
