Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that loyalty is based on delivering on basic promises and offers insi
Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that loyalty is based on delivering on basic promises and offers insi
The Mobilizer Sale is the long-awaited sequel to the bestselling sales classic The Challenger Sale Think of your ideal customer. Now think again. After years of extensive research, the bestselling tea
As the bestseller The Challenger Sale proved, challenging the customer is now the key to sales success. But it turns out that’s only half the story. It’s not justthat you challenge but who you challen
What’s the secret to executing complex sales today? As the bestseller The Challenger Sale proved, challenging the customer is the key to success. But it turns out that’s only half the story. It’s not
