There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability conc
There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability conc
A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers. Traditional concepts of sales management, account management,
