Chaffey, a marketing trainer and consultant who lectures in e-commerce at universities in the UK, and Smith, a marketing author, speaker, and adviser, offer marketers and undergraduate and graduate st
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up
Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
