Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in pap
"From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate?and own ?the market in the Age of the Customer
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar
