Robert (Associate Professor of Evolutionary Public Health Aunger Associate Professor of Evolutionary Public Health London School of Hygiene and Tropical Medicine)
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From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to the
'Gaining control' tells the story of how human behavioral capacities evolved from those of other animal species. Exploring what is known about the psychological capacities of other groups of animals,
The publication in 1998 of Susan Blackmore's bestselling 'The Meme Machine' re-awakened the debate over the highly controversial field of memetics. In the past few years, there has been an explosion o
