"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winnin
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how
In this handbook, Williams and Mullin guide brand, retail, and marketing managers, as well as students and those in charities and nonprofit organizations, on the principles and practices of field mark
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, ba
This guide explains principles and practices of face-to-face direct marketing, or field marketing, within an integrated marketing approach. The book will be useful for companies seeking to employ a fi
"It is an essential text for everyone in our industry, but because of its practical approach and the breadth of its coverage, it has now become the core text for the Institute of Sales Promotion's hig
