As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However
Examines how US cities have adopted the tactics of public relations and marketing firms to "brand" themselves. Today's cities are competing with each other on many levels-for our business, for our re
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for
This book brings together reflections from seventy academics – everyone from doctoral students to a retired provost – who share their lived experiences in graduate school and beyond. Career seekers, a
