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"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purpor

Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.

Editors Laszlo Tihanyi (Texas A&M U.), Timothy M. Devinney (University of Technology, Australia), and Torben Pedersen (Copenhagen Business School, Denmark) have joined together for their third vol

With intensified global competition,institutional changes and reduced communication costs the propensity of firmsto reconfigure their global value chain and separate their activities acrossnational bo

This volume advances the debate on the past, present and future of international business and management research. A truly international group of experts present their perspectives, and ask the quest

The role that small- and medium-sized enterprises play in the economic development and growth of cities, regions and nations has been an increasing subject of debate and study for the last half centur

Volume 28 of the Advances in International Management focuses on the opportunities and challenges for multinational enterprises that consider emerging economies as their destinations or their homes. C