Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for
In OVERCONNECTED, Bill Davidow explains how the almost miraculous success of the Internet in connecting the world through the Worldwide Web has also created a unique set of hazards, in effect overconn
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a s
