The extraordinary inside story of the LEGO company―producer of the most beloved and popular toy on the planet―based on unprecedented access to the founding family that still owns the company, chronicling the brand’s improbable journey to become the empire that it is today. From bare-bones wooden toys to plastic interlocking bricks, from a single rectangle on which a child could build a simple house to the ability to recreate the worlds of Harry Potter, Star Wars, Batman, and more, hundreds of millions of people around the world have played with LEGOs, driven around in toy cars at LEGOLAND, and flocked to theaters to watch The LEGO Movie and its sequels. Some have taken their passion into adulthood, building in the late hours when the younger generation has been tucked into bed. Though LEGO has existed for nearly a century, the product has not always been the one we know and adore today. The toy has undergone big changes in both material and design due to a combination of cultural and h
