This book discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solu
Building on a base of simple economic theory and elementary linear algebra and calculus, this broad treatment of static and dynamic optimization methods discusses the importance of shadow prices, and
This book provides a bank of multiple-choice questions for candidates preparing for Part 2 of the Membership examination of the Royal Colleges of Physicians, the MRCP. The questions are arranged by su
The Making of Economic Policy begins by observing that most countries' trade policies are so blatantly contrary to all the prescriptions of the economist that there is no way to understand this discr
How can property rights be protected and contracts be enforced in countries where the rule of law is ineffective or absent? How can firms from advanced market economies do business in such circumstanc
This book explores the critical linkages between education and empowerment of women, marginalized groups and other disadvantaged sections of society. It:Provides an overview of educational policies an
