談判是從國家、企業,乃至個人都必須面對處理的重要課題。如古希臘歷史學者修昔底德(Thucydides)名言:「強者為所欲為,弱者委屈求全」(The strong do as they will; the weak suffer as they must.)。在全球化各方相互倚賴的今天,透過談判的運作,而轉為「強者無法為所欲為,弱者不需委屈求全」。談判也是在不分公私部門職場上,面對競爭、處理衝突,及自我充實所不可或缺的關鍵實務能力。《談判學修訂版》適用於實際教學及個人進修研讀,全書共計15章,分別從談判的基礎、談判的潛在過程、談判的環境、談判者個人差異、跨文化談判、解決歧異、及談判實務最佳建議等七大方向進行探討。本書主要包含談判權力、策略、認知、情感、多邊談判與結盟、跨文化、利害關係人、第三方、談判實務等重要議題。全書內文穿插相關圖表及實務個案,亦兼顧讀者在理論架構上的學習與商務談判實際的運用。本書特色:■ 學習目標:提供讀者明確的學習目標,以清楚掌握各章重點。■ 本章大綱:提供讀者快速瀏覽各章主要架構及探討的大方向。■ 透視談判:針對該章節學習重點,輔以各式談判實務案例及相關建議。■ 本章摘要:歸納出該章各節重要理論、概念,加強讀者學習成效。
"Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home`s valu
A blockbuster book on a key issue of public concern: the nature and impact of multiculturalism Will appeal to academics, undergraduates and the general public as a thought--provoking and alternative a
In the past twenty years, social injustice has increased enormously in Britain and the United States, regardless of the party in power. At the same time, the idea of social justice itself has been sub
In the past twenty years, social injustice has increased enormously in Britain and the United States, regardless of the party in power. At the same time, the idea of social justice itself has been sub