本書希望提供經營管理者一套可以系統性分析行銷問題的架構工具，因為面對日趨複雜的行銷環境，無論是B to B或B to C市場，行銷的形式皆起了相當大的變化，值此之際，新的行銷名詞與觀念不斷地在市場上出現，經營管理者不只越來越不容易釐清行銷問題的真相，也經常會掉入銷售惡性競爭的陷阱，因此需要一個更宏觀、更具系統的行銷架構來幫助他們制定具市場長期競爭力的行銷策略。相對於以管理程序為主要論述的其他行銷教
Volunteer Tourisms is one of the major growth areas in contemporary tourism, where tourists for various reasons seek alternative goodwill experiences and activities. To meet this demand there has bee
Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think cle
Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think cle
Customary international law, although long recognized as a primary source of international law, remains replete with enigmas, both conceptual and practical. These include how to determine the existence of opinio juris, the function of the state practice requirement, the definition of jus cogens customary norms, and the relationship between customary international law and ethics. In part because of these enigmas, the subject has generated a wide-ranging literature. However, no recent book-length work has attempted to articulate a comprehensive theory of customary international law that can effectively resolve these questions. This book sets out to accomplish this goal. Its approach is unique in a number of ways. For example, it is multidisciplinary and draws insights from fields such as legal theory, philosophy, political science, and game theory. In addition, it is anchored in a sophisticated ethical framework and explores at length the interconnections between customary international
Customary international law, although long recognized as a primary source of international law, remains replete with enigmas, both conceptual and practical. These include how to determine the existence of opinio juris, the function of the state practice requirement, the definition of jus cogens customary norms, and the relationship between customary international law and ethics. In part because of these enigmas, the subject has generated a wide-ranging literature. However, no recent book-length work has attempted to articulate a comprehensive theory of customary international law that can effectively resolve these questions. This book sets out to accomplish this goal. Its approach is unique in a number of ways. For example, it is multidisciplinary and draws insights from fields such as legal theory, philosophy, political science, and game theory. In addition, it is anchored in a sophisticated ethical framework and explores at length the interconnections between customary international
This book provides an up-to-date and rigorous framework for controlling, managing, and predicting software development processes. Emphasizing real-world applications, the authors apply basic ideas in
This book addresses an important problem in ecology: how are communities assembled from species pools? This pressing question underlies a broad array of practical problems in ecology and environmental science, including restoration of damaged landscapes, management of protected areas, and protection of threatened species. This book presents a simple logical structure for ecological assembly and addresses key areas including species pools, traits, environmental filters, and functional groups. It demonstrates the use of two predictive models (CATS and Traitspace) and consists of many wide-ranging examples including plants in deserts, wetlands, and forests, and communities of fish, amphibians, birds, mammals, and fungi. Global in scope, this volume ranges from the arid lands of North Africa, to forests in the Himalayas, to Amazonian floodplains. There is a strong focus on applications, particularly the twin challenges of conserving biodiversity and understanding community responses to cl
This thoroughly revised and updated edition provides an accessible overview of the rapidly advancing field of plant physiology. Key topics covered include absorption of water, ascent of sap, transpiration, mineral nutrition, fat metabolism, enzymes and plant hormones. Separate chapters are included on photosynthesis, respiration and nitrogen metabolism, and emphasis is placed on their contribution to food security, climate resilient farming (or climate-smart agriculture) and sustainable development. There is also a chapter on the seminal contributions of plant physiologists. Supported by the inclusion of laboratory experimental exercises and solved numerical problems, the text emphasises the conceptual framework, for example, in coverage of topics such as thermodynamics, water potential gradients and energy transformation during metabolic processes, water use efficiency (WUE) and nitrogen use efficiency (NUE). Bringing together the theoretical and practical details, this text is access
RichFaces 4 is a component library for JavaServer Faces, and an advanced framework for easily integrating AJAX capabilities into business applications. It lets you quickly develop next-genera
Writing Framework is a nine-book series that is dessingned to focus on practical writing skills for students at high beginner to advanced levels.Carefully leveled activities guide students to learn fundamental structures-from basic sentences to multi-paragraph essays.Students gradually build their confidence in writing with a wide range of fun and engaging topics. This series provides young writers the oppprtunity to develop 21st-century skills and a solid foundation in English writing.●Designed to create a framework for writing●Learn writing skills in real-world contexts from scratch●Help students develop critical thinking skills by the step-by-step guided writing process●Extensive practice activities from personal (emails, journals, letters) to academic (essays, analyzing data, applications) writing●Encourage students to be prepared for project-based 21st-century writing tasks
Writing Framework is a nine-book series that is dessingned to focus on practical writing skills for students at high beginner to advanced levels.Carefully leveled activities guide students to learn fundamental structures-from basic sentences to multi-paragraph essays.Students gradually build their confidence in writing with a wide range of fun and engaging topics. This series provides young writers the oppprtunity to develop 21st-century skills and a solid foundation in English writing.●Designed to create a framework for writing●Learn writing skills in real-world contexts from scratch●Help students develop critical thinking skills by the step-by-step guided writing process●Extensive practice activities from personal (emails, journals, letters) to academic (essays, analyzing data, applications) writing●Encourage students to be prepared for project-based 21st-century writing tasks
Writing Framework is a nine-book series that is dessingned to focus on practical writing skills for students at high beginner to advanced levels.Carefully leveled activities guide students to learn fundamental structures-from basic sentences to multi-paragraph essays.Students gradually build their confidence in writing with a wide range of fun and engaging topics. This series provides young writers the oppprtunity to develop 21st-century skills and a solid foundation in English writing.●Designed to create a framework for writing●Learn writing skills in real-world contexts from scratch●Help students develop critical thinking skills by the step-by-step guided writing process●Extensive practice activities from personal (emails, journals, letters) to academic (essays, analyzing data, applications) writing●Encourage students to be prepared for project-based 21st-century writing tasks
Explore all the aspects of the Aurelia framework, including routing, templating, data binding, custom elements, event aggregation, HTTP services, features, plugins, etc. You’ll see how to tie all the
Master the Java EE 8 and JSF (JavaServer Faces) APIs and web framework with this practical, projects-driven guide to web development. This book combines theoretical background with a practical ap
Written for experienced enterprise Java developers, this guide introduces the JBoss Seam framework for enhancing the development of Java EE applications, its component model and context support, pagef
Discover why ZeroMQ is rapidly becoming the programming framework of choice for exchanging messages between systems. With this practical, fast-paced guide, you’ll learn how to use this lightweight and
This book provides a practical analysis of current sustainable development prospects by applying the innovative sustainomics framework. It explains the key principles underlying sustainomics, illustra
Once a response-to-intervention (RTI) framework is in place, how can educators determine whether or not interventions are working? This volume focuses on the "response" component of RTI, providing ess
This book provides a rigorous and practical analysis of sustainable development prospects today by applying the innovative sustainomics framework. Developed by the eminent environmental scientist Mohan Munasinghe, sustainomics explores the practical steps in making the transition from the risky business-as-usual scenario to a safe and sustainable future. Its main message is optimistic – although the problems are serious, an effective response can be mounted to make development more sustainable if initiated immediately. The book explains the key principles underlying sustainomics cogently, concisely and with minimum technical jargon. It illustrates the methodology with empirical case studies that are practical and policy-relevant over a wide range of time and geographic scales, countries, sectors, ecosystems and circumstances. The extensive bibliography is useful to researchers of specific issues within sustainable development. This book appeals to a wide audience, including students, r
