微調文字帶來巨大成功的科學發現換個說法，結果大不同。從海量文本發掘6種文字的魔力，讓你的請求難以抗拒、意見聽起來像事實、別人也更容易對你吐實。★ 繼《如何改變一個人》榮獲蔡康永、眾多KOL年度推薦書籍，又一探討說服力的全新著作。★ 亞當．格蘭特、丹尼爾．品克、詹姆．柯林斯、馬歇爾．葛史密斯等名家口碑推薦。★ 新思潮俱樂部（Next Big Idea Club）推薦必讀。──正確字眼用在正確的時機，就能產生翻倍的影響力──「你可以省錢的5招」比「省錢5招」的貼文成效來得高；「你餵貓吃飯了嗎」比「貓吃飯了嗎」有更高機率引起爭執──同樣加上「你」，前者暗示貼文與讀者切身相關；後者則是責任歸屬。「你可以當我的小幫手嗎」比「你可以幫我嗎」更可能讓小孩起而行；候選人強調「選民」應該如何，比呼籲民眾去「投票」更能有效提高投票率──把行動變成一種身分認同，聽者便會採取與身分相符的行為。「前住戶抱怨過鄰居嗎」比「前住戶沒有抱怨過鄰居吧」更容易讓房東吐實；「這產品有什麼瑕疵嗎」比「這產品沒問題吧」高50%機率讓賣家坦承──當對方愈有動機隱瞞訊息，愈要避免在句中加入錯誤的假設。其他例子尚有：．不說「你喜歡」而說「你推薦」一樣東西，成功機率高上32%。．用「我不要」取代「我不能」，讓人抗拒誘惑而堅持目標的意志力提升一倍。──用鑑定莎翁劇作真偽的科學，挖掘6種文字的魔力──讓你說的話有人聽、寫的文有迴響隨著自動化文本分析科技的進展，過往仰賴人力的研究，如今在短時間內就能從更巨量的文本取得更客觀的成果。《雙重背叛》作者為誰的文壇奇案，便是借助此科技而有了定論。華頓商學院教授約拿．博格利用這項技術：．解剖了假釋的聽證會，判斷什麼元素可以讓道歉感覺發自內心；．解讀了客服電話，發現了哪些遣詞用字可以提高客戶滿意度；．剖析了人際對話，明白了何以哪些交流會進行得更順暢；．細究了網路文章，確認出了哪些寫作風格可以鎖定讀者的注意力；．檢閱數以千計的電影電視劇本，判定了何以哪些能夠賣座；．檢視了法律攻防，看看是什麼東西可以幫助人打贏官司。從中歸納出6種為我們提高勝率的文字力量：．啟動身分認同文字可以告訴我們當家的是誰、該為後果負責的是誰。．傳達自信擺脫錯誤用字，蹩腳的業務員變身王牌；律師如何說話，跟說了什麼一樣重要；有自信的理財專家即便勝率不高，依然能獲得客戶的青睞。．問對問題反問問題來迴避棘手問題；想套出對
本系列為全彩的non-fiction讀本。插圖生動、主題多元，如Traveling hrough Time , Trees, Alein Incaders,Story to Troy等歷史、地理、自然科無所不包。初級每本字數為700字以內。文法為現在簡單式及現在進行式 。Intended to build confidence in reading English, this book offers 800 words including verbs, nouns, simple sentences and one or two clause sentences on alien invaders. It is one of a series on topics drawn from history, geography, the natural world and science.
A book of beautiful, lively retellings of classic ballet storiesFrom Swan Lake to The Firebird, and The Nutcracker to Coppelia, Vivian French breathes new life into seven ballet favourites in her timeless, gloriously-immersive retellings. Her words are perfectly complemented by Lauren O'Hara's characterful illustrations, which strike the perfect balance between classic and contemporary, and the result is a treasury which shimmers with the magic of the ballet ... certain to leave readers of all ages spellbound!
Help your little one learn to recognise and communicate their feelings with this charming book. Each double-page spread features an engaging animal character on the right, and an activity on the left, providing reassurance and healthy coping strategies to promote mental well-being.
Each fully illustrated scene provides a fun and supportive platform to introduce little readers to big words and extend their vocabulary, which studies have recently proven to be the biggest indicator
In the eighteenth Heidi Heckelbeck adventure, Heidi is stuck between her two best friends who have turned into two worst enemies. And she’ll need more than a little magic to bring them back together!Heidi learns that words can hurt when an embarrassing rumor about Lucy spreads at school. What’s worse is that Lucy thinks Bruce is behind it—and she’s ready to spill some of his secrets for revenge. Stuck between her two best friends, can Heidi find a way to bring everyone back together before the trio splits up forever?With easy-to-read language and illustrations on almost ever page of this extra-long story, the Heidi Heckelbeck chapter books are perfect for beginning readers.
"Please" and "thank you" are fun and easy to remember with Excuse Me!. Simple and repetitive, it's the perfect way to introduce those magic words that all little ones should know. From burping to brea
